Müller Dairy UK Ltd

Hazel Stride gets to the crux of business issues and gives us support that is tailored to our needs. Whether this is a buyer or sales relationship, she mentors and trains our teams to achieve results and guides us through situations we are likely to encounter. Hazel knows the language of buyers, the questions they will ask and what a buyer will be looking for in terms of KPIs and reporting.

Our training courses with Fresh Perspective are bespoke and more beneficial than a general training course because they are tailored for us. Hazel provides us with training on managing cost increases, presentation and negotiation skills, GAP analysis, best practice in account management and selling in a recession. Having a mentor like Hazel for day-to-day contact is very helpful. I can call on her expertise and she gives me good feedback and advice on any challenges. She is a practical thinker, very business-minded and can flick between the role of a buyer and supplier to give us the right advice and support.

Nick Garner Account Controller

Cranswick Convenience Foods


When we were tendering for Tesco's cooked meats business we chose Hazel Stride to help guide us through the process. She knew exactly how to approach Tesco because of her knowledge and experience. The content, style and format of our proposals and presentation were in the 'Tesco language', which has paid off in terms of achieving significant success.

We have now established a strong platform with Tesco and this is helping our customer relationship grow from strength to strength. Hazel is an excellent sounding board for our ideas and she is very good at scenario building and giving us an honest critique in our approach to dealing with our business. We enjoy working with Hazel; she is energetic, enthusiastic and very honest and direct in a positive way.

Alan Chapman Account Director

Contact Us

We would love to talk to you about how we may help you.

Please Get in Touch

with Hazel Stride...

by phone, email or our contact form

One Stride Ahead Ltd
Tel:+44 (0)7836 352068
Skype: hazel.hodson-freshperspective
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Registered in England, no. 7384147

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