A FTSE 100 chilled food company operating in the private label chilled food sector wished to develop their customer portfolio by gaining a significant amount of business with Tesco. The client already had a well established private label business with Sainsbury's and ASDA but they had no experience of dealing with Tesco.


Fresh Perspective scoped and identified the greatest opportunity to gain business for the client and went onto train the management team in how to deal with Tesco. This included detailed insight into the Tesco Private Label Tendering process and assisting in the preparation of the proposal for the new business.


The client secured a £54m private label chilled food contract with Tesco. In addition Tesco now use the client to demonstrate to other private label companies "what good looks like" in account managing Tesco.

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